Join WADA’s ‘Play True – It Starts With You’ campaign

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‘Play True’ Day has been celebrated by WADA, World Anti-Doping Agency, since 2014 each year in the month of April, to promote Clean Sport and raise awareness among athletes, the sporting public and others of the importance of preventing doping.

This year, Play True Day will be celebrated on 11 April, and we encourage our athletes, coaches, member organisations and the entire Virtus family to take part in the digital campaign aimed at raising awareness about the importance of clean sport.

Story of Play True Day

Play True Day was born out of the 2013 WADA Education Conference in Latin America. The first official celebration occurred in 2014, aiming to unite the global sporting community under a shared commitment to integrity and fairness. Since that first celebration in 2014, Play True Day has evolved from a small initiative into a global movement that reaches millions each year.

On its 10th anniversary in 2024, over 100 countries and 50 organisations participated, creating a global wave of support for clean sport. This generated nearly 200 million impressions and 260,000 engagements worldwide on social media.

Virtus has been celebrating the ‘Play True’ day for several years alongside WADA, to show our commitment towards our fight against doping. Virtus is gearing up to join WADA on April 11 to celebrate the Play True Day this year too. WADA is shifting the focus from the collective ‘we’ to the individual ‘you’, promoting the vital individual role each of us plays in championing clean sport this year.

Virtus Anti-Dopig Officer Juliana Soares championing the ‘Play True-It Starts With You’ campaign.

“True victory comes from integrity and real champions play fair. On Play True Day, we reaffirm our commitment to clean sport, where every achievement is earned with honour, dedication, and respect. Champions are made through hard work, and not with banned substances or through cheating,” said Juliana Soares, Virtus Anti-Doping Officer.

Last year, Virtus also launched its first-ever Anti-Doping Awareness Program on the ‘Play True Day’ and we are gearing up to launch the second edition of the awareness program.

How to get involved:

  1. Communicate with and encourage your community to engage in Play True – It Starts With You.
  2. Download and share the Play True – It Starts With You assets. Tag WADA and Virtus sport
  3. Engage with the #PlayTrueChallenge between 10 March – 10 April 2025.
  4. Take part in the Play True Day challenge: Share a video of your #PlayTrueChallenge effort in the lead-up to Play True Day.​
  5. Tell your community about the Play True – It Starts With You campaign and activations. Share information to encourage them to participate.

Play True Challenge 2025

From 11 March – 10 April, join the Play True Challenge. A 30-second fitness-based challenge that calls attention to the effort and dedication of athletes and the importance of fair play. Please refer to WADA’s toolkit for details of the #PlayTrueChallenge.

This year, WADA will recognise those who go the extra mile to Play True or participate